Showing all posts tagged #feature-funnel:


The Feature Funnel: More On Ambiguity

Posted on March 28th, 2012

I ended my post on qualifying the wishlist by promoting the benefits of a glossary of terms. This post will continue to explore the problems of ambiguity associated with natural language. In addition to establishing a glossary, another way of ensuring consistency across features, is to employ a ...

The Feature Funnel: The Big Picture

Posted on March 24th, 2012

Busy day today so just a short post. I spent some time visualising the ideas that I have been discussing in my series of posts on the feature funnel and came up with this representation. So far I have discussed the wishlist, popularity and ambiguity in my posts. The other aspects of the featur...

The Feature Funnel: Qualifying the Wishlist

Posted on March 22nd, 2012

In my last post I introduced the Feature Funnel and discussed ways of managing a wishlist of product features. In this and later posts, I will introduce a series of questions that can be used to refine and filter the wishlist.Is the requested feature popular? It is obvious that frequently request...

The Feature Funnel: A Tool for Managing User Wishlists

Posted on March 21st, 2012

The Sales Funnel Many sales professionals are familiar with the systematic approach to selling a product or service known as the “sales funnel". The sales funnel employs the metaphor of a funnel (wide neck at the top, narrow spout at the bottom) to represent the dwindling number of sales prospe...

Phil Robinson

A place to reflect on consulting and teaching experiences and share my learning and insights with readers.